This assurance comes from Forevermark's exacting selection process that is so rigorous that less than 1% of the world's diamonds can become Forevermark.

This selection process largely takes place at the De Beers Group Institute of Diamonds. The De Beers Group Institute of Diamonds benefits from being part of De Beers Group, which has over 130 years of diamond expertise. At the De Beers Group Institute of Diamonds, diamonds are assessed not only against the standard 4Cs, but also against a number of other criteria that can have a significant effect upon the beauty of a diamond.

We sometimes see two diamonds with the same high grades for clarity, cut or colour and select one while rejecting another, as it does not have the brilliance that a truly beautiful diamond should have.
Forevermark selects truly beautiful diamonds based on three key criteria that go beyond the 4Cs:

• The rough diamond itself must be of superior quality even before it is cut and polished;
• Once a diamond arrives at the De Beers Group Institute of Diamonds to be evaluated, the diamond’s polish must have a high degree of transparency to reflect and refract light;
• The diamond’s cut must be precise enough to result in both outstanding symmetry and durability